How we work

Strategy, Planning, Build and Promotion. The keys to a successful website.

All projects undertaken by Motionworx follow a methodology. This methodology is a step by step guide that we have used to produce many successful websites.

Our process is split into 4 linear steps:

Phase 1: Strategy

We listen carefully to you and ask questions to determine your specification, for example: what your business goals are and how the website fits in with your overall Marketing Strategy.

We clarify who your users are and what they need to get done as well as what users should type into Google to find you using keyword research.

We then identify brand principles, company style of communication, brand colors, logo, language etc.

Phase 2: Plan

With the data collected during the Strategy phase we then create a sitemap to show web page layout, siteframe to show usability/calls to action, and graphical mock up that represents your branding.

We also ensure users goals are identified and their calls to actions planned out in the siteframe.

Using information architecture we then map out your content for ease of navigation and usability and plan what technologies will be used in the project.

Phase 3: Build

If required a database is setup to store your data, and a CMS so you can manage the website. Navigation structure is set up and content added with the correct keyword density.

Web forms and calls to action are added, analytics for your web stats and finishing touches like a favicon and email boxes. The validity of the programming languages, content code, special features and email forms all need to be tested for better performance, stability and robustness.

We then test that your website displays correctly across a myriad of web browsers and that images are web safe.

Phase 4: Promote

In depth keyword research and Search Engine Optimization can finely tune your website performance for its keywords.

We usually let the analytics software collate data for a few months and from these finds we can tweak the websites usability to improve conversions.

Email campaigns and social marketing can help bring in return visitors and keep them involved and updated.

Questions? » Contact us today or get a free, no obligation quote.